When I was growing up, there were no digital cameras. I had a Kodak Instamatic camera that would take 12, 24 or 36 pictures at a time, depending on the size of the film cartridge used. Once you reached that limit, you had to remove the film and insert another roll. As a result, you … Continue reading »
I arrived in San Diego yesterday for the first day of the Social Media Marketing World conference. The first official event was a networking party at the San Diego Natural History Museum. There are several hundred people here from all over the world. I met with marketing folks and social media experts from Australia and … Continue reading »
One of the biggest frustrations small business owners have with social media is trying to manage it and their company operations at the same time. This is particularly true of solopreneurs. I feel your pain, because I have the same challenge! It’s not easy balancing client work with my own social media marketing. But I … Continue reading »
Last week, I shared some reasons why an editorial calendar is so helpful for content marketing. In this post, I’m going to give you some tips on how to go about building an editorial calendar.
Pinterest can be a very powerful marketing tool for your business, if it’s used correctly. Now that the social networking site is allowing company pages, it’s more important than ever to make sure you’re not making mistakes that could cost you followers and potential leads for your product or service.
Say good-bye to LinkedIn Answers. I received an email from LinkedIn today stating they are eliminating the application from its site on Jan. 31. Instead, the social networking site says, “we’re focusing our efforts on developing new and more engaging ways to share and discuss professional topics across LinkedIn.” And it says more details will … Continue reading »
By Gloria Rand LinkedIn company pages can be a powerful marketing tool for your business, when they’re used effectively. But too many companies set up a page and just include a brief description instead of taking advantage of the various features LinkedIn provides. If you want to create a vibrant page that will attract followers … Continue reading »
With 2013 on the horizon, I think it’s a good time to take a look back at 2012. It was certainly a tumultuous year for… Facebook! (Yes, it was an election year here in the U.S. but there are plenty of other blogs that can comment on that front.) The social networking site made headlines … Continue reading »
By Allen MacCannell It’s important for modern employers to know whether or not their marketing employees and other managers should be spending much company time on social media. If you pay someone say $200 per day, you will want to know if $50 of that is well spent if they spend a quarter of their … Continue reading »
By Gloria Rand If you’ve read any of my blog articles on LinkedIn, you know that I stress the importance of using keywords in your profile. Including keywords in your headline and summary, in particular, will help anyone searching on LinkedIn to find you.