A new study finds that users of Facebook’s Graph Search focus on the top couple of results, similar to what happens on Google. And those users lose interest in lower results as they move down the page. I’ve always been a different type of searcher, especially on Facebook. I’ve been using Graph Search for a … Continue reading »
By Gloria Rand Worrying about the latest algorithm change from Google won’t make a difference to your website’s search ranking if you’ve made a common SEO mistake like optimizing for common words or using your company name as the title tag for every page on your website. Here are three other SEO mistakes to avoid, … Continue reading »
By Gloria Rand LinkedIn company pages can be a powerful marketing tool for your business, when they’re used effectively. But too many companies set up a page and just include a brief description instead of taking advantage of the various features LinkedIn provides. If you want to create a vibrant page that will attract followers … Continue reading »
With 2013 on the horizon, I think it’s a good time to take a look back at 2012. It was certainly a tumultuous year for… Facebook! (Yes, it was an election year here in the U.S. but there are plenty of other blogs that can comment on that front.) The social networking site made headlines … Continue reading »
by Gloria Rand Ever get stuck for blog article ideas? Client questions are a great resource. In fact, that’s exactly what sparked the topic for today’s article! One of my clients recently asked me, “Can comments on web-based articles help with rankings in Google as far as SEO is concerned?” The reason for his question … Continue reading »
One of the best ways to enhance hotel marketing efforts is to start a hotel blog. But many small properties and boutique hotels don’t engage in blogging. If you’re a property owner or hotel manager, you may be reluctant to start a blog for one of these 3 reasons:
When will people learn that good writing is NOT a commodity, especially when it comes to website content? You can’t expect to get good quality content and only pay a penny a word!
What a year 2011 has been. The U.S. economy seems to be improving. Social media continues to thrive as a medium for businesses to connect with their audience. And for me personally, I’ve been blessed by the fact that my business has grown, and I’ve added new followers on Facebook, Twitter, LinkedIn and Google+ — … Continue reading »
By Gloria Rand Are you planning to launch a new small business website? I have some advice for you. Take search engine optimization into account BEFORE the site is built. Too often a small business owner will call me to optimize their website after it has already launched. This is one of the most common … Continue reading »
By Gloria Rand Getting your website, blog or social media posts found online depends on implementing a successful search engine optimization strategy. And the first step in launching any SEO program starts with keyword research. Once you come up with a list of words that you think people are using to search for your product … Continue reading »