Being a freelance copywriter can be lonely at times. Many of us work from home, and unless you’ve got rugrats running around the house, or a dog (!), you only have the radio to keep you company during the day. About these ads
Tagged with Copywriting …
Remembering Black Friday 25 Years Later
Heard on the radio today that it’s the 25th anniversary of the Black Friday stock market crash. This event holds special meaning for me because I was working for the Miami public TV station WPBT at the time, as the Electronic News Systems Operator for their business news program, The Nightly Business Report.
How to Stand Out in Business
If you’re a business owner, odds are that when you were first starting out, you wondered how you would ever stand out from the competition. Even if you’ve been in business for several years, and have reached some level of success, I’d hazard a guess you still feel that way from time to time.
Why it Pays to Spend Money on Website Content
When will people learn that good writing is NOT a commodity, especially when it comes to website content? You can’t expect to get good quality content and only pay a penny a word!
Gloria Rand’s New Website Copy Generates Higher Sales of DOM Dugout Manager
Oviedo, FL – April 16, 2012 – Gloria Rand – SEO Copywriter is pleased to announce that the new website copy she wrote for CSI Creative Sport Innovations has generated increased sales of CSI’s signature product, the DOM Dugout Manager. CSI hired Gloria to rewrite the Home page and Store page for CSI’s website, http://www.dugoutmanager.com, … Continue reading »
B2B Copywriting Lessons from Mitt Romney
GOP Presidential Candidate Mitt Romney came under fire recently for his comments that “corporations are people.” But the truth is, Romney wasn’t off the mark. People work for and run corporations. If you’re trying to sell a product to a corporation, you have to write copy that appeals to people – or more specifically, the … Continue reading »
SEO in a Minute: Optimizing Your LinkedIn Profile
In this SEO in a minute video, I explain how to optimize your LinkedIn profile to reach your target audience. I’m Gloria Rand with today’s SEO in a Minute tip. June 2011 is significant for LinkedIn because that’s the month when it officially became the 2nd most popular social networking site after Facebook. Now LinkedIn … Continue reading »
50 Books to Help You Become a Better Writer
No matter what you do for a living, being able to write well is a useful skill. But in today’s abbreviated social media world, where 140 characters is the maximum length of a tweet and 80 characters is said to be the optimum Facebook post, (according to Buddy Media), it’s more important than ever to … Continue reading »
What’s Keeping You from Starting a Blog?
Do you want to start a blog for your business, but have been reluctant to get one going? You’re not alone. I recently posted a Facebook question that asked, “What is your biggest fear about starting a blog for your business?” These were the top three answers: I take too long – (procrastination) I don’t … Continue reading »
Why It’s Worth Taking a Risk to Succeed in Business
How many times have you wished someone to “take care”? I frequently end my e-mails with that phrase, and it’s a perfectly fine sentiment. But my pastor brought up a good point in his homily this morning – why don’t we wish someone would “take a risk”? Imagine how different the world would be if … Continue reading »