By Gloria Rand Looking for a way to sell more products online? Use a Video Sales Letter. Why? Here are 3 reasons: It’s easier to get your point across with video than with text or audio You can build trust and connect with potential customers Video converts better than straight text Don’t get the wrong … Continue reading »
2013 – The Year of the Video Did you know that video is the fastest-growing digital content category? Join social media expert Mari Smith for this FREE webinar on January 24th @ 2 pm ET and learn how to monetize your video efforts!!
Small business owners know that email marketing is an effective way to generate leads and sales. But if you’re just starting out in business, and don’t have a big list to market to, it can be a huge challenge. Experts recommend hosting an online webinar and collectjng email addresses at registration. But if you don’t … Continue reading »
If a picture is worth a 1,000 words, how much is a video worth to your small business? To quote MasterCard: “priceless.” It’s especially so when that video is a customer testimonial. Reading testimonials on a website is one thing. Many people are so jaded, they think those quotes are fake.
Do you attend in-person conferences? Imagine an event where you rub shoulders with the social media pros you follow and admire online. Then imagine networking with 1,000 fellow marketers in beautiful San Diego, California. Now add the waterfront San Diego Marriott Marquis hotel, an opening-night party surrounded by dinosaur relics, an evening networking cruise on … Continue reading »
One of the best ways you can market your business is with a video blog. Videos enable you to connect with your target audience in a more personal way because they can see and hear you, get a sense of your personality and hopefully, come to like and trust you as a result.
The beauty of video marketing is that once you upload a video to YouTube, it can be viewed months and even years later, as long as the video has been optimized properly with the right keywords. Your videos can also get new exposure to a wider audience thanks to some recent changes in YouTube’s format. … Continue reading »
In this SEO in a Minute video, I talk about how to optimize your Facebook page for the search engines. Hi. I’m Gloria Rand with today’s S-E-O in a Minute tip. You know it’s important to optimize your website. Well, guess what – if you’re using social media to market your business, it’s important to … Continue reading »
As 2010 comes to a close, I wanted to thank everyone who has been reading my blog this year, taking the time to comment and sharing my blog articles on Twitter and Facebook. I will work hard in 2011 to come up with new articles that will be informative, interesting and infinitely shareable! In the … Continue reading »
If you produce YouTube videos to market your products or services online, it’s important to make sure they are fully optimized for YouTube as well as Google. How do you that? You need to include keywords in several places: the video script, title, description, and tags. Simple, right? Well… not exactly. YouTube Keyword Suggestion Tool … Continue reading »