By Gloria Rand Worrying about the latest algorithm change from Google won’t make a difference to your website’s search ranking if you’ve made a common SEO mistake like optimizing for common words or using your company name as the title tag for every page on your website. Here are three other SEO mistakes to avoid, … Continue reading »
Filed under SEO Copywriting …
3 Reasons Why You Might be Reluctant to Start a Hotel Blog
One of the best ways to enhance hotel marketing efforts is to start a hotel blog. But many small properties and boutique hotels don’t engage in blogging. If you’re a property owner or hotel manager, you may be reluctant to start a blog for one of these 3 reasons:
How to Stand Out in Business
If you’re a business owner, odds are that when you were first starting out, you wondered how you would ever stand out from the competition. Even if you’ve been in business for several years, and have reached some level of success, I’d hazard a guess you still feel that way from time to time.
Why it Pays to Spend Money on Website Content
When will people learn that good writing is NOT a commodity, especially when it comes to website content? You can’t expect to get good quality content and only pay a penny a word!
Gloria Rand’s New Website Copy Generates Higher Sales of DOM Dugout Manager
Oviedo, FL – April 16, 2012 – Gloria Rand – SEO Copywriter is pleased to announce that the new website copy she wrote for CSI Creative Sport Innovations has generated increased sales of CSI’s signature product, the DOM Dugout Manager. CSI hired Gloria to rewrite the Home page and Store page for CSI’s website, http://www.dugoutmanager.com, … Continue reading »
Gloria Rand’s Top 10 Blog Posts of 2011
What a year 2011 has been. The U.S. economy seems to be improving. Social media continues to thrive as a medium for businesses to connect with their audience. And for me personally, I’ve been blessed by the fact that my business has grown, and I’ve added new followers on Facebook, Twitter, LinkedIn and Google+ — … Continue reading »
Why Your Small Business Website Needs SEO from the “Get-go”
By Gloria Rand Are you planning to launch a new small business website? I have some advice for you. Take search engine optimization into account BEFORE the site is built. Too often a small business owner will call me to optimize their website after it has already launched. This is one of the most common … Continue reading »
SEO in a Minute: Optimizing Your LinkedIn Profile
In this SEO in a minute video, I explain how to optimize your LinkedIn profile to reach your target audience. I’m Gloria Rand with today’s SEO in a Minute tip. June 2011 is significant for LinkedIn because that’s the month when it officially became the 2nd most popular social networking site after Facebook. Now LinkedIn … Continue reading »
SEO in a Minute: Facebook Page
In this SEO in a Minute video, I talk about how to optimize your Facebook page for the search engines. Hi. I’m Gloria Rand with today’s S-E-O in a Minute tip. You know it’s important to optimize your website. Well, guess what – if you’re using social media to market your business, it’s important to … Continue reading »
SEO in a Minute: Backlinks
This week’s SEO in a Minute tip focuses on backlinks and their importance in search engine ranking. I’m Gloria Rand with today’s S-E-O in a Minute tip. Every business owner who has a website wants it to be on page one of Google. But wanting it to be there… and getting it there are two … Continue reading »