Filed under B2B Copywriting

Why it Pays to Spend Money on Website Content

When will people learn that good writing is NOT a commodity, especially when it comes to website content? You can’t expect to get good quality content and only pay a penny a word! About these ads

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B2B Copywriting Lessons from Mitt Romney

GOP Presidential Candidate Mitt Romney came under fire recently for his comments that “corporations are people.” But the truth is, Romney wasn’t off the mark. People work for and run corporations. If you’re trying to sell a product to a corporation, you have to write copy that appeals to people – or more specifically, the … Continue reading »