By Gloria Rand Looking for a way to sell more products online? Use a Video Sales Letter. Why? Here are 3 reasons: It’s easier to get your point across with video than with text or audio You can build trust and connect with potential customers Video converts better than straight text Don’t get the wrong … Continue reading »
One common SEO mistake small business owners and solopreneurs fall victim to is building poor quality backlinks. Often times, these business people maintain their own websites, yet they don’t fully understand what backlinks are.
Need some inspiration when it comes to creating Pinterest boards? Check out these examples for ways you can engage with your community, prospects and customers: Holiday Promotion Home improvement retailer Lowe’s has created a board that is timely and creative. It’s called “No More Ties Please” and features pins of gift ideas for Father’s Day. … Continue reading »
In my last article, I talked about how LinkedIn has added a contact management feature that lets users keep track of how they met their connections. LinkedIn recently added another new feature to its repertoire called Channels, which can be very useful for boutique hotels and other small businesses. Channels contain articles on a variety … Continue reading »
LinkedIn has been on a roll in the last year, tweaking its services and recently, I got my first look at the changes they have made to Contacts. The social networking site has now made it easy to bring together all of your address books, emails and calendars and keep them up to date in … Continue reading »
When I was growing up, there were no digital cameras. I had a Kodak Instamatic camera that would take 12, 24 or 36 pictures at a time, depending on the size of the film cartridge used. Once you reached that limit, you had to remove the film and insert another roll. As a result, you … Continue reading »
Want to start using Pinterest for your business, but not quite sure how to begin? I picked up some great tips from Pinterest marketing expert Melanie Duncan at the recent Social Media Marketing World conference. This visual bookmarking site is a powerful way to drive traffic to your blog. One of my clients has found … Continue reading »
One of the highlights of the Social Media Marketing World conference that I recently attended was a presentation by Marcus Sheridan, owner of River Pools & Spas, and creator of The Sales Lion blog. Marcus shared his story about how he was able to rescue his pool business from near bankruptcy when the recession hit … Continue reading »
I arrived in San Diego yesterday for the first day of the Social Media Marketing World conference. The first official event was a networking party at the San Diego Natural History Museum. There are several hundred people here from all over the world. I met with marketing folks and social media experts from Australia and … Continue reading »
I’ve been reluctant to use Google+ as a marketing platform for my business, let alone encourage my clients to get on there. But I’m warming up to the site now, as you’ll see in my guest post for the SEMrush blog. Click the link to read it: SEMrush Blog | How to Get Leads with … Continue reading »