How to Engage Your Online Audience – The Fan Factor

Fan Factor book

Many business owners find social media challenging because they don’t see how to make money off of it. There’s no immediate return on investment. And as a result, many are quick to give up. But if they would just be patient, the rewards can be great. The key to making money online, especially through social media, is to generate engagement. Once you can engage your audience, it’s much easier to turn them into fans who will buy your products and services, and recommend you to others.

That’s the premise of the new book, “The Fan Factor – 20 Slam Dunk Secrets to Engage Your Online Audience” by Meredith Oliver of Creating Wow Communications. Continue reading…

PinAlerts Tracks What’s Being Pinned at Your Website | Business 2 Community

May 28, 2012 2 comments

You’re creating gorgeous Pinterest boards filled with stunning sunsets, wedding cakes fit for royalty and bling you can only dream about. And you’re having a ball.

But does Pinterest bring money through the door? It sure can, if you know which product photos and images at your website are being pinned the most. Read the rest of the article here: PinAlerts Tracks What’s Being Pinned at Your Website | Business 2 Community.

This sounds like a great way to monitor what type of content people prefer to see on Pinterest. You can follow my Pinterest boards at www.Pinterest.com/gloriarand.

Pay To "Highlight" Your Facebook Status Updates To More Friends - A Reckless New Ads Test

May 11, 2012 Comments off

Reblogged from TechCrunch:

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Only 12% of your friends see your average status update, but Facebook is testing an option called “Highlight” that lets you pay a few dollars to have one of your posts appear to more friends. Highlight lets the average user, not Pages or businesses, select an “important post” and “make sure friends see this”, but not color it yellow as…

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What a crazy way to appease Wall Street investors. Hope we don't see this test in the states. If something is so important that you want to make sure your friends know about it, how about using that old standby the telephone? Or email? I can't imagine anyone wanting to pay to "highlight" status updates for their friends - unless they are a business person with 1000s of subscribers! Then again, I could be wrong. What do you think?

3 Reasons Why You Should be Using LinkedIn Groups

May 9, 2012 1 comment

LinkedInDo you belong to any LinkedIn Groups? If you do, when is the last time you participated in one? By participating, I don’t mean that you shared your latest blog article in a group, or posted the link to your newest webinar. I’m talking about taking the time to read through other people’s posts and commenting on them, and providing useful information. If you’re not doing that, you should start and here are 3 reasons why: Continue reading…

New Facebook Admin Feature Lets You Control the Past

May 1, 2012 Comments off

Facebook logoLove it or hate it, Facebook Timeline for pages is here to stay. If you’re a small business owner, it’s time to start maximizing the new display to your company’s benefit. One way to do that is to add milestones which highlight notable events in your company’s history. Milestones are similar to highlighted posts because their content gets displayed across both columns of your timeline. Continue reading…

3 Ways a Hotel Can Ensure Repeat Business

April 26, 2012 Comments off

I attended a speaking workshop recently in Hutchinson Island, Florida, hosted by AmondaRose Igoe, of HighPerformanceSpeaking.com. The workshop was great; I learned some terrific tips about how to create a presentation and use it as a sales tool for your business.

Not only was the location awesome – anytime I can be near the ocean, I am a happy camper – but the added bonus was the service I received at the hotel that hosted the workshop. The Marriott Resort knows how to treat its customers right. Continue reading…

Gloria Rand’s New Website Copy Generates Higher Sales of DOM Dugout Manager

April 16, 2012 Comments off

DOM Dugout Manager Website Home Page Oviedo, FL – April 16, 2012Gloria Rand – SEO Copywriter is pleased to announce that the new website copy she wrote for CSI Creative Sport Innovations has generated increased sales of CSI’s signature product, the DOM Dugout Manager. CSI hired Gloria to rewrite the Home page and Store page for CSI’s website, www.dugoutmanager.com, in an effort to jumpstart sales of their dugout organizer.  Continue reading…